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TALENT PLUS CONNECTION CAN MAKE THE DIFFERENCE


 

Now we know why Tyla, the South African singer, beat the likes of Davido, Ayra Starr, Asake, Burna, and Olamide together at the 2024 Grammy - It is Madam Sylvia Rhone

Sylvia Rhone is an American record executive and a big influential entertainment ICON in the US music industry. She is the first African American woman to lead a Fortune 500 entertainment company... If she signs you, and you have talent, you will win awards like play....

Those who are familiar with the entertainment culture in the US, they will tell you that when you sign with a big-name producer or CEO or industry heavyweight like the late Clive Davis, the disgraced Harvey Weinstein, or Sylvia Rhone, you will always have a better chance at winning awards... Awards increase the bottom line of artists, so as do the bottom lines of those who represent them. It is a cult... Talent alone is not enough; you need connections to make it big in the US entertainment industry. Two of three Nigerian musicians who have won a Grammy in the last 5 years have hung on to big-name artists - Wizkid to a kid (Beyonce's daughter) in "Brown Skin Girl", and Tems to Future in "Wait for U." Only Burna won outright without hanging...

Many Nigerians threw a lot of tantrums on social media when Tyla beat five big-name Nigerian musicians (Asake, Davido, Burna, Ayra Starr, and Wizkid) in 2024. These are chat-topping artists in their own class with record viewership on all the streaming platforms... You need proper connection plus talent to get recognized in some clime... some will say the system is rigged... Maybe... some will tell you, this is business...

This is something that the Nigerian entertainment exports to the world should learn... With your talents, connect with the right people in the industry...

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